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South Asia Conclave

Lahore

SOUTH ASIA CONCLAVE will take place in Lahore.

Lahore - a historic metropolis, a city of destiny, the cultural heart of Pakistan, a Mughal jewel in our crown. Widely known for being the haven of rich traditional food, a maze of age-old bazaars, a citadel of intriguing myths and a living embodiment of the great Mughal empire and its architecture, it sets the perfect stage for such a colossal endeavour.

Legend has it that it was founded by Loh, son of Rama, the hero of the Ramayana. Some think that the name is derived from Lohawar which means 'a Fort as strong as Iron'. Muslim rule began here with Qutubuddin Aibak's coronation in 1206.

Lahore is also a central hub for travel in Pakistan as it is located in the northeastern edge of Pakistani Punjab. As the second largest city of Pakistan after Karachi, it is also home to over 10 million people and is located near the Ravi River, close to the Pakistan-India border.

Lahore has a friendly, relaxed and homely atmosphere. It brims with life, entertainment, business and cultural activity. A major attraction for tourists, the metropolis offers some of the most majestic, spellbinding sites.

The old city, once surrounded by the Ravi and enclosed in 12 gates, is a treasure to explore and presents a kaleidoscope of colour and history. The grand Lahore Fort; the magnificent Badshahi Mosque; the historic Minar-e-Pakistan; the beautiful Shalimar Gardens; the revered Data Darbar; the resting place of the greatest modern day poet of the East, Dr. Mohammad Allama Iqbal; the Seraye Jehangiri; the famous Mall Road; the beautiful Wazir Khan mosque; the throbbing Lakshmi Chowk and Food Streets are just some of the must-see spots.

Retail enthusiasts can relish a remarkable contrast -- the ancient Anarkali Bazaar and Ichra as well as Liberty Market and the swanky M.M. Alam Road will serve up an unheard of variety that spans many eras.