This Master class is very much about providing delegates with a real world tool kit to grow sales and profits.
The purpose of strategic marketing and its role in corporate strategy
The limitations of traditional accounting methods (e.g. P&L and Balance Sheets)
How to prepare quantified value propositions
How to understand customer needs better
How to prioritise marketing objectives and strategies
The importance of shareholder value
Where risk fits in
The linkage between marketing, operations and finance in delivering shareholder value
A simple but powerful model to put theory into practice
A matrix to identify long-term value creation action
A call to action
TO SHOW HOW TO..
Develop a winning market strategy
Answer ten crucial questions senior executives are asking about marketing effectiveness
Prove whether marketing strategies are creating or destroying shareholder value